AboutWorkDaley.ioAI Guides
Let's connect

Building for the Everyday

Tech is only as good as who it reaches.

Technology built with people at the center. I'm a product leader and entrepreneur exploring the intersection of technology, creativity, and human experience.

Book a 1:1 consultationSee my work
Daley Vertiz
About

The best technology starts with people.

Hi, I'm Daley (yes, pronounced like everyday). I'm a product leader and entrepreneur who has launched products at scale at Google, YouTube, and Amazon.

I believe the best technology starts with people: their needs, their aspirations, and the way they live. Through thoughtful design and experimentation, I build products that make everyday life better.

Trajectory

A career spent exploring how people interact with technology.

01 · Voice

Alexa

Amazon
02 · Personalization

Amazon Music

Amazon
03 · Discovery

Google

Google
04 · Commerce

YouTube Shopping

YouTube
05 · AI + Home

Gemini for Home

Google · Now
Things I've shipped

A decade building products with people at the center of everything I do.

  • GoogleGemini for Home
  • YouTubeYouTube Shopping
  • AmazonAlexa · Amazon Music
Three goals

What I keep building toward.

01 · Voice

Make talking to technology feel natural.

Conversational AI across the smart home and media.

Gemini for Home · Alexa · Amazon Music
02 · Commerce

Turn attention into sales.

Products that move revenue and grow membership.

YouTube Shopping · Amazon Prime
03 · Internationalization

Localize the product, not just the words.

Regional nuance and culture, built in across markets.

Alexa in Spain & Italy · Gemini for Home
Daley.io

Where I build what's next.

My independent creative technology lab, where I turn ideas into products and experiments.

Technology access for people at the marginsAI that feels natural in everyday lifeVoice and conversationCommerce and creatorsTravel and placesAgents that give people time back
Experiment 001Building

Whereto ↗

A curated city guide. Ten places to eat and ten to drink in every city, chosen by taste instead of algorithm.

Experiment 002Experiment

Third Trip ↗

Your first trip, planned like your third. A destination planner starting with Bali.

Experiment 003Open

Build what's next, together.

The next experiment doesn't have a name yet.

Start a conversation →
AI guide · 12 min readHow I built Whereto using AI The process, the prompts and the mistakes.
AI Guides from the Lab

What I'm learning, as I go.

All guides →

Deciding what not to make is the job.

Making things became cheap. Deciding what not to make became the job.

Read the guide →

AI generates the options. Taste picks.

AI will generate a design from one line. It will look fine and feel generic, and it cannot tell you which design is right.

Read the guide →

Treat every AI session like onboarding a new coworker.

Claude does not remember yesterday. Keep a README and an architecture doc in the project, including the known weaknesses, which is the section a newcomer needs most.

Read the guide →
1:1 consultation

Want a thinking partner? Book a 1:1.

One focused session on your product, your AI strategy, or the idea you can't stop thinking about. Bring the problem; leave with clear next steps.

Book a 1:1 consultation →
North Star
No one left outside the model.

Every product decision is a chance to include someone who wasn't included before. That's the work.